When selecting keywords, targeted two and three word phrases are the most efficient use of your ad budget. During ad creation, our Keyword Suggestion Tool will automatically offer targeted keyword suggestions based on the items you link to.
When delivering search results, targeted ad messages let buyers know exactly what items you have for sale before they click on your ad. This further qualifies your clicks and makes sure the right people are clicking. Specific ad descriptions are also more likely to yield a sale.
With our expanded character limits, you have the opportunity to say more to your audience. Describe your product specifically and describe any unique features that make you or your product stand out from the competition.
Step 2: Call To Action
Include a strong call to action. A call to action encourages users to click on your ad and ensures that they understand exactly what you expect them to do when they reach your listing or store. The most effective call to action phrase to online shoppers is one simple word: Buy!
Step 3: Linking Your Ads to Optimal Pages for Conversion
It is better to drive buyers directly to specific sections of your Store or directly to a specific listing rather than to a general information page. One advantage of linking to a specific stores page is that you have to update the links after the first set-up.
Top Locations to Link Your Ads eBay sellers Note –
You do not need to know linking URL in advance. Keyword tool will walk you through easy set-up.
Stores: Custom Category (recommended) For example: “Nikon Digital Camera” section of an electronics Store.
Stores: Keyword Search within Stores (recommended) For example: “Nikon” search within an electronics Store.
Stores: Multi-Item BIN (recommended) This option allows you to link directly to a product, but you don’t have to update the linking URL frequently if you have multiple products listed (ex. 100 of the same DVDs listed for 10 days)
Listing: For example, link to a high value item you would like to promote in a short timeframe.
Step 4: Setting up a Budget and Determining a CPC that Works for You.
Each seller has different needs so it is hard to suggest a budget size or CPC. However, there are advantages to
being in the #1 position. A few things to consider:
Many sellers want to drive traffic to their listings. The #1 ad is shown more frequently than #2, #3, and #4 sellers. Thus, you will likely see much more traffic to your stores if you are first.
Many sellers view AMP keyword search results similar to the Yellow Pages™. They want to be seen when a buyer is
searching for a word. From their perspective, if they can connect with that buyer first, they have a higher
probability of winning the business.
You can bid on each word and each 2 and 3 keyword phrases.
By bidding on 2 and 3 word phrases, you may be able to get a more targeted word for a lower price. For example,
everyone thinks of “camera”, but you might not have other sellers competing for the phrase “nikon D70”.
(Many buyers search in this specific manner)
Step 5: Utilizing Keyword Reports
The most important aspect of the Campaign Summary report is number of clicks you receive for each word or phrase. This is the number of times someone clicked on your ad.
A general keyword may generate more clicks, but the buyers might not be qualified.
AMP keywords: 5 Steps To Success!
