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April 23, 2007 AuctionBytes: Online Merchant's Guide to Pay Per Click Advertising
April 10,2007: Leading PPC Platform ends eBay exclucivity

New York, April 10. Beginning today, adMarketplace’s leading Pay Per Click management service, www.ampkeywords.com , ends its exclusivity with eBay and offers all online advertisers the ability to gain customers from its conversion-optimized inventory.

AMPkeywords.com is the first automated service to use conversion data from all of the clicks it delivers to protect against click fraud and to ensure that it delivers high quality traffic to advertisers at the lowest cost. For small and mid-size advertisers particularly, this Cost Per Action-style optimization service is a huge boon, opening a cost-effective opportunity for all advertisers to obtain pricey SEM services ordinarily provided only to large marketers with high monthly budgets.

“Managing campaigns across multiple PPC providers is increasingly complex, requiring specialized expertise and time-consuming data analysis,” said Adam J. Epstein, President and COO of adMarketplace. “AMPkeywords.com offers an easy-to-use solution for online marketers of all sizes to promote their websites on optimized inventory without the expense of in-house experts or outsourced SEMs.”

Formerly known as eBayKeywords, AMPkeywords.com was launched in 2002 as eBay’s exclusive PPC advertising platform. Since then, over 100,000 eBay merchants have used AMPkeywords.com to promote their eBay.com and eBay.de stores and listings. While AMPkeywords.com remains fully integrated with eBay, it now allows any online marketer to send customers to their own website.

“Our job is to deliver customers to our advertisers at the lowest cost— this is why we are ruthless in making sure our traffic meets strict conversion metrics,” said Jamie Hill, Chairman and CEO of adMarketplace. “Today’s announcement represents the next step in expanding our industry-leading, performance-based advertising platform.”